Three layers.
One GTM system.
GTM Layer is not a single tool or a single service. It's a stacked system — intelligence, automation, and execution — that works together to generate qualified pipeline for ERP partners.
Market intelligence built for the ERP ecosystem
Most B2B data tools are built for horizontal markets. GTM Layer's Data Layer is built exclusively for the ERP partner ecosystem — with enrichment, scoring, and intelligence tailored to how SAP, Oracle, Microsoft, and NetSuite partners actually sell.
We aggregate firmographic data, ERP install base signals, headcount shifts, partner activity, and intent data into a centralised CRM that becomes your single source of truth for who to target, when, and why.
Account Enrichment Agent
Automatically enriches account profiles with firmographic data, technology install base, headcount signals, and ERP ecosystem metadata.
ICP Scoring Agent
Scores and ranks accounts against your ideal customer profile across multiple dimensions — fit, timing, and whitespace opportunity.
Competitive Intelligence Agent
Monitors competitor activity, partner announcements, and ecosystem moves to surface competitive context for your sales team.
Whitespace Mapping Agent
Identifies untapped segments within your target market — accounts that match your ICP but sit outside your current pipeline.
Signal Surfacing Agent
Monitors intent signals, job changes, technology shifts, and buying trigger events in real time — flagging accounts that are in-market now.
Outreach Generation Agent
Generates personalised, context-aware email sequences and call scripts based on account data, signals, and your value proposition.
Campaign Brief Agent
Converts ICP data and market signals into ready-to-run campaign briefs — including messaging, offer, channel, and sequencing recommendations.
Meeting Prep Agent
Before every booked meeting, generates a detailed account brief: pain points, key stakeholders, relevant signals, and recommended talking points.
AI agents that do the intelligence work
Our Agent Layer is a suite of specialist AI agents that operate continuously on top of the Data Layer — surfacing signals, generating outreach, briefing campaigns, and enriching accounts so your human team never starts from zero.
These are not generic AI tools. Each agent is trained on ERP go-to-market contexts, understands the nuances of the partner ecosystem, and is calibrated against your specific ICP and value proposition.
Senior SDR execution. End to end.
The GTM Layer is where intelligence and automation meet human execution. Our senior SDRs use the Data Layer and Agent Layer outputs to run focused, contextual outbound — and they're accountable to pipeline, not just activity.
SDR Execution
Dedicated senior SDR resource targeting your ICP accounts with personalised, signal-led outreach across email, phone, and LinkedIn.
Qualified Meeting Booking
We book, qualify, and hand off meetings to your internal sales team with full briefing notes — so they're prepped before the first call.
Sequence & Campaign Management
End-to-end management of outbound sequences, A/B testing, and campaign optimisation against pipeline and conversion metrics.
Pipeline Reporting
Weekly and monthly pipeline reports covering outreach volume, response rates, meetings booked, and pipeline value created.
GTM Strategy Reviews
Quarterly strategic reviews covering ICP refinement, market trends, competitive positioning, and campaign direction for the next period.
Engagement model
We work on a retained engagement basis — typically a three-month minimum with monthly reviews. Pricing is scoped based on your ICP size, market complexity, and the layers you need. Most engagements include all three layers from day one.
We don't publish fixed pricing because the right scope looks different for every partner. Book a discovery call and we'll give you a clear picture of what's involved.
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