Built by ERP practitioners.
Powered by agentic AI.
GTM Layer was founded with a single thesis: that boutique and mid-size ERP partners deserve access to the same calibre of go-to-market capability that enterprise vendors have — without hiring an in-house team of 10.
Why we built GTM Layer
ERP partner sales is one of the most complex go-to-market challenges in B2B. Long sales cycles, multi-stakeholder buying committees, niche technical audiences, and fierce competition inside vendor ecosystems mean that generic outbound playbooks simply don't work.
We watched boutique SAP, Oracle, Microsoft, and NetSuite partners struggle to generate pipeline without access to the intelligence and execution capacity that their larger competitors take for granted. Cold lists, offshore SDRs, and one-size-fits-all agencies left money on the table every quarter.
When large language models and agentic AI systems matured to the point where they could genuinely augment complex B2B research and outreach tasks, we saw an opportunity to build something fundamentally different: a GTM service that combines deep ERP market knowledge with a proprietary AI platform — and delivers it at a price point that makes sense for boutique to mid-size partners.
That's GTM Layer. And it's the only thing we do.
The GTM Layer difference
- ✕General B2B lists
- ✕Offshore SDR volume
- ✕Vanity metrics
- ✕No ecosystem knowledge
- ✓ERP-specific intelligence
- ✓AI-augmented execution
- ✓Pipeline and meetings
- ✓Deep APAC ecosystem knowledge
Our operating principles
Specialist, not generalist
We only work in the ERP partner space. That means we understand the buying cycle, the competitive landscape, and the decision-makers before we make a single call.
AI-augmented, human-led
Our AI agents do the intelligence and automation work. Our people do the relationship and execution work. Neither replaces the other — the combination is the product.
Commercially sharp
We measure success by pipeline generated and meetings booked against qualified accounts. Vanity metrics don't pay the bills — for us or for you.
Built for APAC
The APAC ERP market has its own dynamics. Relationship timelines, procurement culture, and partner ecosystems differ from North American playbooks. We're local and we understand it.
Practitioners, not theorists
Shane Kennedy
Extensive background in ERP channel sales and go-to-market strategy across the APAC region. Spent years inside SAP and independent partner ecosystems before building GTM Layer to fix the pipeline problem that every boutique ERP partner faces.
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